3 CEO Arguments to Win Budget for Customer Success

It’s the most wonderful time of the year. You guessed it: year-end budget planning. 

A time of possibility and excited (erm, dreaded) anticipation for what the new year (and budget approval process) will bring. 

So, in the spirit of giving, we offer up this rendition of a festive classic: 

“‘Twas the night before budget deadlines, when all thro’ the Slack, 

Not a channel was stirring, not even an app. 

The budget line items were filled in by CCOs with care, 

In hopes that CS software approval soon would be there.” 

*Please hold all applause until the end*  

As much as we hope you enjoyed this poem, it’s time Customer Success leaders stop hoping for approval and watering down their budgetary needs for fear of rejection. 

The best investment your company can make is in its customers – and that means investing in Customer Success.  

Continue reading on the blog to see how you should go about making the ask for budget to your CEO.

Join this webinar to benchmark your team against others in the industry, get first hand reactions to the survey results from leading consultants and take away maturity and growth recommendations for your Customer Success team. 

CS Software RFP Template

Strategically structuring your RFP ensures you solicit quality vendor responses that are relevant, useful, and clear while improving overall process efficiency. Download this template to outline and organize the high-level questions you should include in your request for proposal. 

ChurnZero - #1 G2 Momentum Leader

ChurnZero gained more momentum than any other Customer Success company on G2 for the 6th quarter in a row, since this grid debuted. To find out why our customers rate us so highly and understand the impact we can bring to your Customer Success team, sign up for a quick demo today.

Customer Success Around the Web

• Building a Customer Success Health Plan for 365 Days a Year– Everyone pays attention during renewals or a customer complaint, but what about the other 360 days of the year?
• Four Customer-Centric Metrics to Drive B2B SaaS Retention – Track these top metrics to make sure your business isn’t just talking a big “customer-first” game.  
• Don’t be a Gas Station: Creating Emotional Loyalty in Customer Success – Find out why building emotional loyalty doesn’t happen in silos and how you can create it. 

Fighting Churn is a newsletter of inspiration, ideas and news on customer success, churn, renewal and other stuff and is curated by ChurnZero.