Does your marketing often drop the L-bomb? You know the one: leads. They obsess over building perfect websites, landing pages, forms, content, and call-to-actions to have a modicum of chance to catch a prospect’s eye and attract their interest. Entire marketing budgets are devoted to their infinite pursuit and persuasion.
But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball.
Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Being a good partner and delivering outcomes is expected. That’s why they got into this relationship with you in the first place – and why Customer Success has become a non-negotiable. Adhering to defined relationship parameters is not enough to keep the flame alive in the years and decades to come.
Continue reading on the blog to learn more about the forgotten CSM (Customer Success Marketing) and seven strategies you can utilize to increase retention.
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