Managing the Customer Journey to Accelerate Account Expansion
For any SaaS company, customer expansion means understanding your customer’s business and using that knowledge to make your product a critical element of their continued growth. In this webinar we will look at the components of a successful customer expansion program.
In this webinar you will learn:
- How to use customer segmentation strategically to land & expand accounts
- How to factor business maturity into your customer journey
- How to use a customer success plan to drive account expansion
- How to know when to propose up-sell opportunities to the customer