When it comes to product adoption, as our Chief Customer Officer likes to analogize, showing up to the gym isn’t enough; you have to run on the treadmill to see results.
You can create the perfect running environment – with new sneakers, a high-end fitness tracker, and an energizing playlist – but if you don’t put one foot in front of the other (again and again and again), then you’re never going to progress.
Similarly, your customer purchased your software to make a change. You can create the optimal operating environment for them – with full configuration, in-depth training, and customized onboarding – but if the customer doesn’t actually use the product, they won’t ever achieve results.
Intention means nothing without action. Product adoption takes work and consistency.
Continue reading on the blog to see how you can be your customer's trainer and be their biggest supporter towards feature adoption.