“The stars must have aligned.”
If this expression captures how you feel when your Customer Success and Product teams interact or fulfill a customer request without bickering or finger pointing, then please continue reading.
Although the purported meaning behind this cosmic phrase is inaccurate – since it takes stars thousands of years to align, we don’t live long enough to actually see stars move – you probably still relate to its less stellar celestial reality. As like with stars, you won’t be around long enough to witness the alignment of your Customer Success and Product teams. Perhaps in another time, another place, or another dimension, but certainly not this one.
But you can achieve both peace and progress by setting some basic engagement ground rules. By familiarizing and formalizing team communications and dynamics, you’ll build an alliance that you’ve only ever dreamed of; one that sparks groundbreaking headway, fresh and diverse ideas, and a product that reeks of customer-driven value.
Continue onto the blog to read the first part of this two-part article on why and how to align Customer Success and Product.
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