[This is the second installment of a two-part article series. The first-installment outlined the significance of (and ramifications of not) marrying your Customer Success and Product teams, how to spot the misaligned warning signs, and decoding each team’s unique working style.]
In this article, we’ll discuss how to create a strong feedback culture to realize Customer Success and Product alignment.
With most of Customer Success and Product’s communication centered around customer feedback, structuring how each team collects and shares this information – with both the client and one another – removes operational ambiguity and improves performance. A good process produces good results (and goodwill between teams).
Continue reading on the blow to learn each team’s common communication shortcomings and how they can level up their alignment.