Have you stopped to ask yourself if your customer conversations and QBRs are really about your customer – or are they about what your customers thinks about your product?
Do you understand the “why” that drives their day-to-day priorities? Are they giving you their unvarnished perspective in a way that can help your company learn and grow?
Having conducted over 2,000 B2B customer interviews, Bob London of Chief Listening Officers joined us to share his best conversational tactics including:
- The go-to questions that yield candid responses
- The right way to frame conversations, ask questions, and follow up
- Tips on “listening between the lines” to maximize insights
If you missed the webinar, you can watch it on-demand.
Continue reading on the blog to get a recap of the valuable Q&A session from the webinar to learn tactics to have more strategic customer conversations.
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