The term “customer-first” gets thrown around and cited often in the B2B world. SaaS organizations aspire to be it, but many don’t know how to transform this highly touted phrase into a practical application.
The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer.
To understand the why and how behind putting the customer at the center of your business, we hosted a webinar with two founding team members of customer-first organizations: ChurnZero’s Chief Customer Officer Abby Hammer and inSided’s CEO/Co-Founder Robin van Lieshout.
During the webinar, Abby and Robin shared their firsthand experience on building customer-first organizations from the ground up as well as covering:
- How to structure your teams to better serve the customer
- What processes should be put in place to drive customer engagement and adoption
- What data can be leveraged to get a 360-degree view of your customer
- How to understand if your organization is successful in your customer first efforts
If you missed the webinar, you can watch it on demand.
Continue reading on the blog to get answers to questions on how to truly put the customer first.